The Written Word: Success for Your Network Marketing Home Business

When you are looking to market your business, there is no stronger tool than the written word. Whether you are working on web copy, marketing materials, business cards, press releases or even a simple business card, mastery of the basic principles of writing is absolutely essential for the success of your business.


The way your company uses the written word will make or break virtually every potential sale in your business’ future. In essence, your financial future rests on the foundation of your solid written communication skills.


You have only one chance to make a first impression. If any piece of communication you publish or disseminate into the public has a grammatical or spelling error in it, you stand the chance of losing a customer. When potential clients come across a written error, they assume that the business owner is careless, undereducated, unreliable, lazy or just plain dumb.


On the other hand, when your written communications are immaculate, so is your image. Whether you are communicating in print or online, your words represent you to a wide audience. Be advised that many people are analyzing your every word when it comes to such public forums.


When you leave for a big business meeting, you wear your best suit. If an important client is going to ride in your car, you make sure to vacuum it and get it washed. In the same way, you need to ensure your public image is spotless when it comes to the written word.


If you feel like your spelling and grammar simply are not up to snuff, do not be afraid to ask for professional help. Freelance writers and editors are available to help your company look its very best. When it comes to the written word, cutting corners is like cutting your own throat.


We live in a very visual society. Word of mouth advertising is simply not enough in modern times. We are inundated by advertising messages everywhere we go, from the television at home to billboards on the expressway to online advertising while we are at work.


Companies need a logo and website. They are indispensable tools of communication and brand awareness. If you do not have them, you can be sure your competition does. In the modern competitive market, your web content likely speaks to more people in a day than you do personally.


This doesn’t mean that referral business and repeat customers are not important, because they certainly are. However, most of your current and potential client base is looking up your business online when you are not around.


From sales letters to signage, make sure your business has an image that conveys intelligence, refinement, good judgment and trustworthiness. Without using the written word properly, your marketing cannot complete these objectives. How you present yourself in print creates a lasting image on the public. Make sure they carry away a positive impression about your business, and your bottom line will thank you in the long run.

In network marketing,the ability to use the written word will determine the success or failure in network marketing or any business venture.Erik Gifford,a network marketing internet attraction marketing coach has posted a free article at network marketing guidance.

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Pre Written Speeches Which you Can Turn to in your Hour of Need

So, you’ve been asked to speak at a wedding. Already you can feel your knees shaking and your throat closing up so tightly that you can barely get a squeak out. This is a normal state of affairs for most people when they learn they have to give a speech of any kind, not only a wedding speech. The good thing about giving a wedding speech however, is the fact that you have at hand, pre written speeches which you can turn to in your hour of need.

These speeches are for the most part, works of art and depending on where you get them from, might even cost you an arm and a leg. But then again, what’s an arm and a leg if you can get up in front of a crowd of people secure in the knowledge that you have a doozy of a wedding speech to give.

This in fact, is the reason why so many people resort to using pre written speeches. For one thing, these have been written by professionals so you know that every penny you spend on them is good, and for another thing if you’re not one of the most literary minded people in the world then you don’t have the hassle of having to write out your speech – all you need to do is to use one of the many pre written speeches.

The one thing you need to be careful about when using pre written speeches however, is that your speech doesn’t end up sounding impersonal. This can very easily happen since none of these pre written speeches were written with you in mind. They are of a necessity a generic formula transformed into something that sounds wonderful, but which is also very impersonal.

So even if you use pre written speeches you might find that you still have to have change things around slightly to make the speech sound more like you, and definitely more personal. Just because you use pre written speeches it doesn’t mean that you have to stick with the formula exactly.

You can change things around slightly to better suit your own personal style of speaking. A tweak here and a small change to reflect your normal speech patterns will make all the difference to your speech, and no one will even know that you are using a pre written speech.

Just remember to substitute the real names of the bridal couple for the names given in the pre written speeches! You really wouldn’t want to say John and Lindsey, when you meant to say John and Danielle!

Muna wa Wanjiru is a Web Administrator and Has Been Researching and Reporting on Wedding Speeches for Years. For More Information on Pre Written Speeches, Visit His Site at PRE WRITTEN SPEECHES

409a Compliance on Written Plan

Edison and Upper Saddle River, NJ – February 21, 2008 – The Internal Revenue Service recently issued Notice 2007-78 that provides plan sponsors an extension to December 31, 2008 to maintain compliance with written documentation relative to deferred compensation plans. Written language of a deferred compensation plan must be in compliance with the regulation as of the end of this year. Plans, therefore, have extra time to be modified to comply in the written form, but must continue to be in compliance operationally with Section 409A. Where written plan provisions don’t comply with the regulation, plan sponsors will not violate 409A if:

• The plan operates in compliance with 409A;

• Is amended on or before the December 31, 2008 deadline; and

• Complies with 409A retroactive to January 1, 2007.

What does this mean? Although the IRS has extended the deadline for compliance relative to written plan documentation, the plan itself must already operate under the 409A regulations. Therefore, there is no relief in the manner in which deferrals are made. Some of the key deferral aspects that 409A stipulates and for which compliance should already be in effect are as follows:

• Timing of deferrals. Deferral elections must be made before December 31 for compensation that will be deferred during the following calendar year. For example, compensation that will be deferred during 2008 would have required that the election be made before December 31, 2007. The exception to this election rule includes any “performance-based compensation”.

• Deferral of “performance-based compensation”. Performance-based compensation is any compensation that is contingent on satisfying pre-established performance objectives that cover a period of at least 12 consecutive months. An election to defer performance-based compensation may be made up to 6 months before the end of the period; this does not include amounts that will be paid regardless of performance, or if the amount is based on performance objectives that are certain to be met at the time they were established. Performance objectives are considered “pre-established” if they are documented, in writing, no later than 90 days from the beginning of the period. For example, assuming a short-term incentive plan runs from January 1 through December 31, 2008, with awards based on performance, a participant may elect to defer this form of compensation until June 30, 2008, so long as the objectives were established, in writing, by March 31, 2008, and that the level of performance cannot be currently ascertained.

• Changes to deferral options. A participant may change the form or timing of deferral, so long as: a) the election will not be effective until 12 months after the election is made; b) payments affected by such change are delayed for at least 5 years from the original payment date; and c) elections relative to distributions as of a specified time or on a fixed schedule are made at least 12 months before the scheduled payment date. This provision excludes payments made as a result of the participant’s death or disability.

• Delay in Payments for “Key Employees”. 409A requires that payments under a deferred compensation plan must be delayed 6 months for key employees, as defined by IRC §416(i). A key employee is one that, at any time during the plan year, is:

* an officer having an annual compensation greater than 0,000;

* a 5% owner of the company; or

* a 1% owner of the company having an annual compensation of more than 0,000.

Given that the administrative changes are already underway relative to deferrals, the following questions relative to written documentation should be evaluated and action taken by December 31, 2008 to comply with the transition relief period:

• Are there any aspects of the plan that still conflict with 409A?

• Does the plan’s language comply with the requirements under the regulation?

• Are deferral elections made on a written vehicle that complies with the regulation?

• Are elections for performance-based compensation made appropriately? Are performance objectives pre-established and is the level of performance against these objectives substantially unknown at the time that deferrals can be elected?

• Are changes to deferral options properly documented within the plan?

• Does the plan document reflect the following:

* Is in the form of a written document;

* States a specific formula to calculate deferred compensation;

* Indicates the payment schedule or triggering events;

* Specifies a six-month payout delay for “key employees”;

* Provides specific language regarding acceleration of distributions; and

* Includes a clause regarding substantial risk of forfeiture on deferred amounts?

Compliance with 409A is a key aspect of successful administration of deferred compensation plans, and obviously, avoidance of scrutiny and penalties. A thorough examination of administration of your deferred compensation plans and implementation of changes to maintain compliance of written documentation is essential before the December 31, 2008 deadline. Outside professional advice can provide an objective look at your deferred compensation arrangements, and provide the necessary guidance to move towards full compliance with 409A.

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The written advice was not intended or written to be used, and cannot be used by any taxpayer, for the purpose of avoiding penalties that may be imposed on the taxpayer. The foregoing legend has been affixed pursuant to U.S. Treasury Regulations governing tax practice.

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Paul R. Dorf is the Managing Director of Compensation Resources, Inc. He is responsible for directing consulting services in all areas of executive compensation, short and long-term incentives, sales compensation, performance management systems, and pay-for-performance salary administration. He has over 40 years of Human Resource and Compensation experience and has held various executive positions with a number of large corporate organizations. He also has over 20 years of direct consulting experience as head of the Executive Compensation Consulting Practices for major accounting and actuarial/benefit consulting firms, including KPMG, Deloitte Touche Tohmatsu (formerly Touche Ross), and Kwasha Lipton.

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